- Internal Research
- Customer Research
- Brand Audit
- Brand Strategy
- Brand Identity
- Corporate Stationery
- Marketing Collateral
- Website Design
- Brand Guidelines
- BRAND ROLLOUT
The OpportunityVector Media is a New York-based agency specializing in out-of-home advertising and other outdoor media. The company had long since outgrown its reputation as “the double decker bus company,” developing an integrated platform featuring everything from digital billboards to experiential marketing. Vector came to Ignyte determined to update its positioning, identity, and website with a brand that boldly embodied the company’s broad scope of offerings, its vision for the future, and the playful, irreverent personality at the heart of its culture.
Strategy began with a comprehensive brand audit followed by thorough research into internal and external stakeholders. Research revealed Vector’s key strengths to be its market coverage and inventory as well as the relationships between its team and customers. Overall, the brand was perceived as fun and responsive. Leveraging these insights, Ignyte conducted a series of workshops to define positioning and establish alignment among key stakeholders. What resulted was a revitalized and cohesive brand centered on the big idea “Tell Better Stories.” This inspiring directive would come to serve as the new brand’s tagline, anchoring its positioning and informing its narrative.
Tell Better StoriesAt Vector Media, we’ve got a bone to pick with the Bard. To us, all the world’s a canvas. A canvas that is integrated, dynamic, and increasingly technological. A canvas on which to tell rich and relevant brand stories. At Vector, we make the most of this canvas, connecting brands to consumers through an innovative media platform that inspires creativity and delivers measurable impact. We help brands create meaningful experiences out in the world that make people stop, look up from their phones, and smile. We’re redefining Outdoor Media with experiences that cut through the clutter and foster true and lasting connections. How? The answer is simple (and one even Shakespeare could get behind). At Vector Media, we help brands Tell Better Stories.
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