- Pharmacy Services
- Internal Research
- Customer Research
- Brand Audit
- Brand Strategy
- Brand Identity
- Marketing Collateral
- Website Design
- Photography & Video
- BRAND ROLLOUT
The OpportunityOne of the largest independent pharmacy platforms in the U.S., Medvantx was looking to reimagine its brand amidst a pharmaceutical value chain industry that was progressively shifting to a more consumer-centric model. Having invested millions of dollars into a state-of-the-art home delivery platform that would enable its clients to thrive in an industry increasingly driven by ecommerce and newly facing the “Amazon effect,” Medvantx was looking to reposition its brand, reimagine its identity, and redesign its website so that marketplace perceptions better aligned with the unique value and scope of its offerings.
Research showed that Medvantx was viewed as precise, flexible and responsive, but customers were unaware of the breadth of its offerings. After a series of hands-on positioning workshops designed to achieve alignment amongst key internal stakeholders, a brand framework emerged centered on value propositions including speed, innovation, and patient experience. We worked to redefine the brand’s innovative service platform and crafted a narrative around the big idea “Redefining Pharmacy.”
Redefining PharmacyThe pharmaceutical industry is changing by the minute. Regulations and restrictions are constantly evolving, generics await the expiration of every patent, and the world’s largest online retailer is knocking at the door. At Medvantx, we help pharmaceutical brands do more than just survive in this dynamic market. We help them thrive in it. Our innovative direct-to-patient platform gives manufacturers a powerful, independent way to leverage brand loyalty. Driven by e-commerce and streamlined by anticipatory logistics, it lets manufacturers reach patients anywhere in a matter of hours. This is how tomorrow’s pharmaceutical brands will connect with the patients who need them. Directly and immediately. At Medvantx, this is our vision. To achieve it, we’re Redefining Pharmacy.
Video & Photography
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